Why Moissanite

First discovered in a meteorite crater in 1893, moissanite is among the rarest minerals in nature — now grown in the laboratory to a purity nature itself rarely achieves.

More brilliance

A higher refractive index than diamond means more fire: 2.4× the colorful light dispersion, alive with every turn of your head.

Exceptional hardness

At 9.25 on the Mohs scale, moissanite is built for everyday wear without scratching.

Ethically created

Lab-grown moissanite is 100% conflict-free and sustainably produced — beauty with nothing to question.

Remarkable value

A one-carat diamond stud and a one-carat Zovelle stud read the same across a room. One comes with a certificate and change in your pocket.

The brilliant alternative, by design.